A) International Conference Munich

In co-operation with SIPA (the Specialized Information Publishers Association) and VNR Verlag für die Deutsche Wirtschaft

• Experts from the United States and Europe hold talks on and discuss new markets, new technologies and economically viable (online) business models

• The conference is intended for skilled personnel, senior executives, managing directors and other decision-makers from international trade and special-interest publishers
• Being partly interactive, the programme enables participants to exchange information and views on current developments with colleagues from the USA, the UK, Germany, France, Poland, Russia and other countries.

International Conference 2012

SIPA Munich 2012 - Specialized Information Publishing:
From print to tablet publishing − Giving customers the content they need in a format they demand

International Conference 2011

SIPA Munich 2011 - Specialized Information Publishing:
Business-Building Secrets for Specialized Information Publishers

International Conference 2010

SIPA Munich 2010 - Specialized Information Publishing:
Building Profit! Digital Strategies for Success in Today's Specialized Information Marketplace

International Conference 2009

SIPA Munich 2009 - Specialized Information Publishing: 
Profiting with New Media, New Markets and New Business Models

B) International E-Publishing Course ADB
In the age of growing digitalization and increased online activity, media enterprises and publishers face the challenge of building up and consolidating e-publishing know-how within their companies.

The Academy’s five-day International E-Publishing Course has been designed to equip publishing executives with the knowledge, insight and skills to develop successful digital publishing models.

The course covers all the stages of realizing e-business in publishing houses from strategy development to digital marketing to technical implementation. New business models, project management processes and production issues will be discussed so that the participants will gain an awareness of all the steps involved in the development of digital products.

In this practical and interactive course, excellent speakers from the e-business and the publishing industry will share the lessons that have been learned by pioneering digital publishers along with techniques and methods that have proven to be profitable.

Your success factors

• Discover the key issues in digital publishing and in-depth information on the latest trends and developments in electronic publishing
• Get an high-level qualification designed for executives and senior managers in publishing houses
• Learn how to implement digital business and revenue models successfully
• Get practical e-solutions tailored to the task areas in publishing houses
• Meet publishing colleagues and e-business experts and benfit from their international experience

// Detailed information

C) Projects Arab World - International Training Programmes

The ADB develops innovative, practical training programmes to enhance the qualifications and professional knowledge of management personnel and other staff employed in the national and international publishing sectors.

International Training Programmes for Publishers from the Arab World

• Vocational training project for publishers and management staff in Egyptian publishing houses in Cairo in cooperation with the international department of the Frankfurt Book Fair, the Goethe-Institut Cairo and the Association of Arab Publishers (since 2007)

• Vocational training project for publishers and management staff at Arab publishing houses in Abu Dhabi in co-operation with Kitab and the Goethe-Institut Gulf-Region (since 2009)

Target groups

• Publishers, Chief Executive Officers and Senior Managers in Arab publishing houses
• Experienced Publishing Staff
• Newcomers to the Publishing Sector

Examples of programme schedules