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SIPA Munich 2011 − Business-Building Secrets for Specialized Information Publishers

SIPA (Specialized Information Publishers Association, Washington), VNR Verlag für die Deutsche Wirtschaft AG (Bonn) and Akademie des Deutschen Buchhandels (Munich) want to ensure that you are aware of our next event in Munich, April 6-8th, 2011.

If there is an 'International Meeting' of publishers in Specialized Information from all over Europe, UK and the US you cannot afford to miss, this is it!

This Specialized Information Publishing Event is an interactive 1 ½-day conference that will feature lectures, panels, roundtables and reveals what's working for others.

SIPA Munich Make sure you take home the top insights on:
▪ editorial & how to monetize content
▪ which marketing will boost your profit
▪ the secrets of successful online platforms
▪ the truth about social media
▪ international in depth-case studies
▪ discover successful business and revenue models

In addition to hearing from experts from all over Europe, UK and the US, you will have many opportunities to speak with your peers in evening receptions, break-out sessions and a Bavarian dinner in Munich about what’s working in their companies, how they make money and how you can put their ideas to work right away.

Program
(Detailed Program)

Wednesday, April 6^th
17:00- 19:00	COCKTAIL RECEPTION FOR ATTENDEES
Thursday, April 7^th, 9:15-19:00
9:15- 10:00	REGISTRATION & COFFEE RECEPTION
10:00- 10:15	Conference Welcome and Overview Helmut Graf, CEO, VNR Verlag für Die Deutsche Wirtschaft AG, Germany Andy McLaughlin, President, PaperClip Communications, USA more
10:15- 10:45	Specialized Information Publishing 2011: Find and be found Matt Salt, Executive Director, SIPA, USA more
10:45- 11:30	Transforming a Print Media Company to an Online Multi-media Powerhouse: A Case Study of Business Monitor International Richard Londesborough, Managing Director, Business Monitor International, UK more
11:30- 11:45	NETWORKING & COFFEE BREAK
11:45- 12:30	SEO for Publishing Companies: 5 Best Practices from the US Ale Agostini, Managing Director, Bruce Clay Europe, Italy more
12:30- 13:15	Google Adwords: 2010 Review and Critique Patricia Sparacio, Department Head, VNR Verlag für Die Deutsche Wirtschaft, Germany more
13:15- 14:30	LUNCH
14:30- 15:15	Multi-Channel Marketing Panel Dr. Andreas Wagener, Head of Markets and Revenues, Vogel Business Media, Germany Andrew Palmer, Director of E-commerce Marketing, Cabot Heritage Corporation, USA more
15:15- 15:45	Interactive Roundtable Part I Moderator: Andy McLaughlin, President, PaperClip Communications, USA 1- How to Make Social Media work for Publishers Richard Joerges, Owner, Becker.Joerges.agile communication, and Member of the Executive Board, Social Media Association, Germany 2- Editorial and Marketing: Time to Become Friends Bob Coleman, Founder, Coleman Publishing, USA 3- How Publishers are Building iPad and iPhone Applications Dr. Alexander Trommen, CEO SmartRunner and Appsfactory, Germany 4- Effective E-Mail Marketing Cindy Carter, President, FDAnews, USA 5- E-Content Production and Publication Christian Kohl, Senior Manager E-Production, Walter de Gruyter, Germany more
15:45- 16:00	NETWORKING & COFFEE BREAK
16:00- 16:30	The Future: Beyond Content and Up Into the Cloud Michael Rosbach, Director of Sales, Scopevisio AG, Germany more
16:30- 17:00	CEO Panel Discussion Moderator: Andy McLaughlin, President, PaperClip Communications, USA Helmut Graf, CEO, VNR Verlag für Die Deutsche Wirtschaft AG, Germany Cindy Carter, President, FDAnews, USA Richard Londesborough, Managing Director, Business Monitor International, UK more
17:00- 17:15	Day One Conference Wrap Up Andy Mclaughlin, President, PaperClip Communications, USA more
17:15- 18:15	COCKTAIL RECEPTION
19:00	BAVARIAN DINNER (additional charge)
Friday, April 8^th, 8:30-13:45
8:30- 9:00	COFFEE RECEPTION
9:00- 9:45	The Trials and Tribulations of Marketing in a List Vacuum: South Africa: A Direct Marketing Case Study Annabel Koffmann, Group Publisher, Fleet Street Publications, South Africa more
9:45- 10:30	How to Manage a Multi-Media, Multi-Vertical Publishing Company During Times of Change Jarmo Rosenberg, Managing Director and Publisher, Edita Publishing Oy, Finland more
10:30- 11:00	Interactive Roundtables Part II Moderator: Andy McLaughlin, President, PaperClip Communications, USA 1- Key issues for CEOs and Senior Executives Helmut Graf, CEO, VNR Verlag für die Deutsche Wirtschaft AG, Germany 2- Webinars Bob Coleman, Founder, Coleman Publishing, USA 3- Cheap, Easy, Pragmatic: The Semantic Web Dr. Denny Vrandečić, Research Associate, Institute of Applied Informatics and Formal Description Methods (AIFB) 4- Effective Email Marketing Cindy Carter, President, FDAnews, USA 5- E-Content Production and Publication Christian Kohl, Senior Manager E-Production, Walter de Gruyter, Germany more
11:00- 11:15	NETWORKING & COFFEE BREAK
11:15- 12:00	How to Build a Publishing Firm in Eastern Europe Dr. Reinhard Sander, recently retired former MD of a leading German publishing company, Germany more
12:00- 12:45	Email Marketing Strategies Cindy Carter, President, FDAnews, USA Jan Schneider, Head of Online Marketing, FID Verlag GmbH, Germany more
12:45- 13:30	Integrating Telesales Across Your Marketing Channels Rick Longenecker, President, The Armature Group, USA more
13:30- 13:45	Conference Wrap Up Helmut Graf, CEO, VNR Verlag für Die Deutsche Wirtschaft AG, Germany Andy McLaughlin, President, PaperClip Communications, USA more
13:45- 14:15	Close and Complimentary Drinks and light hors d’oeuvres