Specialized Information Publishing: Profiting with New Media, New Markets and New Business Models 2009
Sponsored by the Specialized Information Publishers Association
The international event addressed the three key areas: New Media, New Markets and New Business Models:
- The New Information Business Model: Communities, Technology, New media and More
- Membership Websites and Portals: The New Goldan Goose Business Model?
- The 2.0 Customer: Who is the New Customer on the Web?
- Why Google is your New Best Friend? Making money in a search dominated online world.
- Top 20 Suggestions for profiting In the New Information Environment
Program
22.04.2009
| 10:00 | Making Money Online Workshop Presented by Don Nicholas, Managing Partner, Mequoda Group, USA |
| 10:00 | Online Copywriting Bootcamp: How To Increase Your Results from Emails, Landing Pages and Press Releases Presented by Jim Sinkinson, Publisher, Infocom Group, USA |
| 17:30 | Opening Reception & Networking Opportunity Hosted by Verlag für die Deutsche Wirtschaft AG, Germany |
23.04.2009
| 09:15 | Registration & Coffee reception |
| 10:00 | Welcome & Conference Overview Helmut Graf, CEO, VNR Verlag für die Deutsche Wirtschaft, Germany |
| 10:15 | Keynote: New Markets, New Media, New Business Models Wayne Cooper, Managing Partner, Greenhaven Partners, USA |
| 11:00 | Interactive Roundtable Discussions Effective E-Mail-Marketing, New Product Development, Telemarketing Strategies, Event Marketing, Upsell Strategies |
| 12:00 | Panel: The Web 2.0 Customer: Who Is the New Online Information Buyer? Robin Crumby, Managing Director, Melcrum Publishing, UK Helen Hoart, President, Staywell Consumer Health Publishing, USA Andy McLaughin, President, PaperClip Communications, USA |
| 13:00 | Luncheon & CEO - Fireside Chat CEO Panel moderated by Andy McLaughin, President, PaperClip Communications, USA |
| 14:30 | Building a Powerful Email Marketing Channel: Best Practices from Different Market Sectors Julian Turner, Chief Executive, Electric Word, UK |
| 15:15 | 10 Secrets of Building and Marketing a Successful Membership Portal: PortalFK Filip Nowicki, President, Wiedza i Praktyka, Poland |
| 16:00 | Tea & Coffee Break |
| 16:30 | EDM Publisher – Successful Business Models in Europe Eugenio Di Maria, Publisher & Editor, EDM Publications, France |
| 17:15 | B2B Frontiers: Internet Challenge in Romania Florin Campeanu, Rentrop&Straton, Romania |
| 18:00 | Partnering with Google to Prioritize Online Content Development & Drive Targeted Website Traffic Don Nicholas, CEO, Mequoda Group, USA |
| 19:00 | Close and Complimentary Drinks Reception |
24.04.2009
| 08:30 | Interactive Roundtable Discussion Pay-per-Click Marketing and Adsense, Outsourcing, SEO-First Steps, Surviving and Thriving – Recession, Partnering & Licensing, Future of Print Direct Mail |
| 09:30 | Secrets of Creating and Testing Landing Pages that Sell More Jim Sinkinson, Publisher, Infocom Group, USA |
| 10:30 | Morning Coffee and Tea & your chance to network |
| 11:00 | The Revenge of Print-Publishing: How to Steal Successfully from the New Economy? Dr. Harald Feldkamp, VNR Verlag für die Deutsche Wirtschaft AG, Germany |
| 11:45 | Panel: Successes and Failures of Online Marketers in Europe Filip Nowicki, President, Wiedza i Praktyka, Poland Eugenio Di Maria, Publisher & Editor, EDM Publications, France Thomas Flum, Managing Director equeo GmbH and Chairman of the Board of Institute of Electronic Business Berlin, Germany |
| 12:45 | What We Have Learned Helmut Graf, CEO, VNR Verlag für die Deutsche Wirtschaf AG, Germany |
| 13:15 | Close and Complimentary Drinks and Finger Food |
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ANSPRECHPARTNER
Ann-Christin Gritto
Veranstaltungsmanagement, Inhouse-Veranstaltungen
Tel. 089 291953-51
Fax 089 291953-69
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22.04.2009 - 24.04.2009
ort
Literaturhaus München
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